Rosalind Smith Rosalind Smith

Why self-care matters SO MUCH for self-employed women.

As a self-employed woman, it's likely you’re juggling clients, deadlines, personal responsibilities and possibly kids too (school holidays omg). It’s easy to prioritise everything and everyone else over yourself, but trust me you can’t pour your energy into the work you love when you’re running on empty.

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Rosalind Smith Rosalind Smith

Stepping into energy: How I craft your uniquely aligned brand.

As a brand and web designer with 17 years of experience, I've discovered that the most powerful brands are those that authentically reflect the energy and essence of the individual behind them. For women in the fields of alternative therapies, healing, and holistic wellness, this alignment isn't just beneficial—it's essential.

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Rosalind Smith Rosalind Smith

Systems of branding: the convergence of intuitive design & structure.

There is a balance between chaos & order that is negotiated in most people lives on a daily basis… The chaos of having children underfoot during every daily task vs the order of wanting a peaceful, clean & quiet house. The chaos of your unfiled paperwork vs the administrative order demanded at tax time. The chaos of opening Canva & scrolling endlessly through templates unable to make a decision vs the order of having it all decided, designed & created for you.

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Rosalind Smith Rosalind Smith

3 signs its time to rebrand.

Is your brand design not quite hitting the mark? Feeling tired & out of date? Here’s 3 signs it might be time to rebrand & level-up your business with professional & emotionally engaging design.

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Rosalind Smith Rosalind Smith

Intuitive logo design and holistic branding.

In our interconnected world, where authenticity and meaningful experiences reign, the power of logo design and holistic brand identities cannot be underestimated. In this blog, we'll explore the dynamic interplay between logo design and holistic brand approaches, and how they contribute to crafting impactful and soulful brands.

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peek inside my brain

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peek inside my brain ~

“What you see in typography is nuance & spirit & form. Words have meaning, type has spirit, and when you put them together the combination is spectacular.”

-Paula Scher // graphic design icon.