I worked in hospitality for many years & moved into managerial roles easily, but life had other plans for me. After a family member was diagnosed with a brain tumour, I re-evaluated everything I was doing & began studying Furniture Design, then Computer Graphics & Interactive Multimedia, and began my first job in the design industry at a small print shop.

Over the next decade I worked across a range of media including print, signage & promotional products, then eventually websites & social media, honing my technical toolkit & learning the skills I would eventually need to run my own studio.

In 2014 I started my business to work flexibly around my family. When my first baby was born, I took the leap and left my day job to focus on my business so I could gain autonomy over my schedule and focus on the clients I most wanted to serve.

My work has evolved from small design jobs like business cards & wedding stationery, to now offering holistic brand & web design for self-employed changemakers, with the goal of creating sustainable fulfilling businesses for my clients through deeply personalised, meaningful design.

Now, as a work-at-home mother of 2 and established business owner, I love sharing the resources and tips I’ve gathered along the way. I’ve helped dozens of small business owners to either start or rebrand their businesses over the years, and it gives me an enormous amount of joy.