InkySpell Brand & Web Design photo of a woman with her hands over her heart

Inception

Brand Design Package

  • … you have a small to medium service-based business. Maybe you've been DIY-ing your design, or you have outgrown your existing brand identity.

    The Inception Brand Design Package offers a supportive approach to help you create a brand identity that feels true to your purpose and values. You’ll leave with a clear, professional and engaging brand that connects deeply with your audience.

    Thoughtful strategy, beautiful visuals, and practical tools will help you attract the clients who are ready to connect with you. Let your brand reflect the energy and magic you put into everything you do, so you can move forward with ease and confidence.

  • Deep Discovery Questionnaire to help uncover your ideal client, vision, mission, values & goals.

    Archetypes Workbook.

    2 hour strategy session on zoom.

    Tarot spread & optional natal chart reading.

    Moodboard.

    Single-concept brand board presentation.

    Beautifully designed custom logo in multiple responsive layouts.

    Curated colour palette.

    Typography system.

    Collection of graphic assets to enhance your brand.

    A range of mockups including a website homepage.

    Collaborative social media launch carousel to attract fresh eyes to your business.

    Launch Guide PDF.

    Visual Branding Guide PDF.

    Customer Journey Map PDF.

    BONUS: a collection of 20+ on-brand stock images, plus a PDF with links to my recommended royalty-free stock photo sites.

  • $5,000 AUD (50/50 payment plan)

    5 weeks

InkySpell Brand & Web Design photo of a woman moving her hands through smoke trails in front of an open window

Evolution

Web Design Package

  • … you have a small to medium service-based business and are ready to build an inviting, authentic online presence, this web design package is for you. Whether you’ve outgrown your current website or are starting fresh, I’ll help you create a space that feels aligned, welcoming, and easy for your audience to explore.

    Your stunning Squarespace website will be designed to reflect who you are and what you offer, creating a seamless and engaging experience for your clients. It will not only be visually stunning but also functional and intuitive, making it easy for your audience to navigate and take action. You’ll gain clarity and confidence, with a site that supports your business growth and is simple for you to manage.

  • A 5-page semi-custom Squarespace website with your logo, fonts & colours.

    Social media links & Instagram feed integration.

    Contact buttons & forms.

    Hidden pages for Terms of Use, Privacy Policy, Statement of Values & 404 Error Page.
    Acknowledgement of country.

    1hr training on how to use the platform.

    Basic SEO.

    Not included: hosting, copywriting, domain purchase, advanced SEO, keyword research.

    >> I’m a Squarespace Circle Member, giving me access to extra tech support for all Squarespace features, peer advice & feedback, custom code blocks, ecommerce resources, plus the latest industry developments & best practices for web design.

  • $3,500 AUD (50/50 payment plan)

    4 weeks

InkySpell Brand & Web Design photo of a woman wearing jewellery lying in a milky bathtub with flowers

Revolution

Brand + Web Design Package

  • … you have a small to medium service-based business and you're ready to transform. Let’s build an inviting, authentic online presence that truly reflects who you are and what you offer. Perhaps you’ve outgrown your existing brand and website, or feel it’s time for you to create a brand new space that feels aligned, welcoming, and easy for your audience to explore.

    This package combines thoughtful brand design with a beautifully crafted website to give your business a cohesive and professional identity. Your brand will be shaped to authentically capture your values and connect deeply with your ideal clients, while your website becomes a seamless extension of that story, creating a space where clients feel at home and inspired to engage. You’ll gain clarity and confidence, supported by tools and insights to manage your site with ease.

  • The complete Inception Brand Design Package PLUS the Evolution Web Design Package.

    >> I’m a Squarespace Circle Member, giving me access to extra tech support for all Squarespace features, peer advice & feedback, custom code blocks, ecommerce resources, plus the latest industry developments & best practices for web design.

  • $8,200 AUD (50/50 payment plan)

    8 weeks

expand your reach

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grow your brand in wonderful ways

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expand your reach * grow your brand in wonderful ways *

Social Media Bundle

  • … you want to use social media to connect with your audience but you struggle to come up with content ideas. You spend hours fiddling with bland Canva templates & just end up feeling frustrated. You need a done-for-you system that teaches you how to turn 1 piece of writing in multiple pieces of content, quickly & easily.

  • 1hr content brainstorm session.

    Your own Content Library PDF pre-filled with ideas from the brainstorm session.

    My framework for turning 1 blog into 2 newsletters & 5 Instagram posts.

    Custom-designed editable Canva templates (2 single posts & 2 carousels).

    30min zoom training on how to use the templates.

    A mockup of your Instagram profile with new bio & grid layout.

    30 recommended hashtags for your unique business.

    Recommendations on how to make your social media profiles more functional & cohesive.

  • $800 AUD

    2 weeks

Instagram Booster

  • … you don’t want to use Instagram a lot but still want your profile to look pretty & professional when people find you.

  • 2 custom-made carousel posts for you to pin to the top of your profile showcasing you, your values & services, giving potential clients a sneak peek into what it would be like to work with you. Supplied as editable Canva templates. Each carousel includes a cover, 2 internal slides that you can duplicate as needed, and a CTA at the end.

    My suggested bio, optimised for clarity & searchability.

    30 hashtags relevant to your business.

    30min zoom training on how to use the templates.

  • $400 AUD

    1 week

Email, print & collateral

  • … you’re ready to create email marketing templates, print media, publications, signage to help people find you, or gifts for your valued clients.

  • Anything you might need to grow your business, like…

    Business cards, postcards, flyers & brochures.

    Pattern design > custom printed tissue paper for packaging!

    Email newsletter templates & lead magnet freebies.

    Sellable PDFs eg. recipe books, workbooks & guides.

    Magazines & journals > digital or print.

    Building & wall signs, a-frames & flags.

    Stickers, product labels & packaging.

    Promo products likes tote bags, bottles, pens & notebooks.

    I have a background in promotional products… lets chat about what could work for you!


  • Quoted on request, please get in touch!

Get in touch.

I’m based in the Hunter Valley NSW Australia, happily working from home. Consults are via Zoom or phone, and I can occasionally take meetings at my local whole foods cafe. If you live in the area I’d love to meet you!

DREAM & DO WITH ME

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DREAM & DO WITH ME * * *