Values Manifesto

Introduction

At InkySpell, I approach brand design with care, intention, and a commitment to ethical principles. My goal is to create meaningful, authentic designs that honour the values of my clients while fostering trust and collaboration. The following Manifesto outlines the values and practices that guide my work, ensuring that every interaction and creation reflects integrity, inclusivity, and respect.

Core Values

  1. Integrity
    I am dedicated to working with honesty and transparency. I strive to build trusting relationships with my clients by staying true to my word and delivering thoughtful, high-quality work that aligns with their vision.

  2. Respect for Diversity
    I honor the individuality and diversity of every person I work with. I approach every interaction with kindness and an open heart, creating a safe and welcoming space for all, regardless of background, identity, or experience.

  3. Confidentiality and Care
    I deeply value the trust my clients place in me. I handle all client information, designs, and conversations with sensitivity and care, ensuring they are protected and respected at every step of our collaboration.

  4. Authenticity in Design
    I am committed to creating original and authentic designs that reflect the unique energy and essence of my clients. My work is always aligned with ethical creative practices, avoiding replication or misrepresentation.

  5. Mindfulness for the Planet
    I believe design has the power to inspire change, including for the planet. I incorporate sustainable practices wherever possible, encouraging thoughtful use of resources and materials in branding and production.

Collaborative Relationships

  1. Clear Communication
    I prioritise open and honest communication, ensuring that my clients feel informed, heard, and empowered throughout the design process. I provide clear explanations of my process, pricing, and deliverables, allowing space for collaboration and mutual understanding.

  2. Honoring Boundaries and Balance
    I respect the needs and boundaries of both my clients and myself. I strive to maintain a balanced and harmonious working relationship, ensuring that the process feels supportive and respectful for everyone involved.

Social Responsibility

  1. Giving Back with Heart
    I am committed to using my skills to support and uplift causes that align with my values. I look for opportunities to contribute to meaningful projects and communities that inspire positive change.

  2. Ethical Partnerships
    I work with partners and suppliers who share my values of fairness, inclusivity, and sustainability, ensuring that every aspect of my work aligns with a broader sense of responsibility and care.

  3. Respect for Country
    InkySpell is based on Wonnarua Country. We wish to acknowledge and pay respect to the traditional custodians of this land and their elders past and present.

Commitment to Growth

  1. Continuous Learning
    I approach my work with a growth mindset, remaining open to learning and evolving as a designer and individual. I actively seek out opportunities to expand my knowledge, deepen my understanding, and refine my practices to better serve my clients.

Reflection and Responsibility

  1. Accountability with Grace
    I am committed to being accountable for my actions and decisions. If concerns arise, I will listen with care and take thoughtful steps to address them, ensuring that trust and integrity remain at the heart of my practice.

Conclusion

This Manifesto reflects my dedication to creating an inclusive, respectful, and intentional design process. By aligning my work with these values, I aim to support my clients in expressing their unique vision while contributing positively to the world around us. I approach this commitment with gratitude and the understanding that ethics is a journey of continual growth and reflection.

Sincerely,

Rosalind Smith
Founder & Brand Designer
InkySpell (est 2014)