Young Warrior Hearts
Kylie was referred to me by another client. She had been running her business for a while & felt like the visuals didn’t represent her personality or the way she worked. As soon as we first started chatting it was became obvious to me that Kylie had a really rich backstory that led her to her work, which is supporting kids & teens to build emotional resilience through meditation, mindfulness, self-awareness & yoga.
Kylie’s mission is to blend the counselling/psych approach with a spiritual toolbox so that our young people have the resources to manage their own mental & emotional wellbeing. I really admire Kylie’s approach & attitude & found very quickly that I connected to her work on a personal level: both as a mother & a woman on a journey of self-discovery & healing.
Kylie fully embraced the creative process & allowed me to deep-dive into her natal chart, which directly informed the development of the logo & brand personality, particularly the fun & optimistic colour palette. Since launching her re-brand on social media in early 2023 Kylie experienced some big shifts in her business & it continues to grow. In 2023 I completed work on her Squarespace website www.youngwarriorhearts.com.au
Kylie’s brand design package included:
a custom logo with typography, submark & monogram in responsive layouts
colour palette
curated font selection
collection of royalty-free stock images to use for marketing
business cards
semi-custom Squarespace website.
TESTIMONIAL
“InkySpell brand design process is so much more than “just a logo” – the intuitive approach Ros uses clearly works and it’s something I really connected with. I especially loved the use of the archetypes and natal chart. Ros supported me fully to work out how the authentic me reflects in my business and what the mission for my work is.
Following my success with the brand design, I utilised InkySpell for building my website. This was again an organic process from start to finish.
Since I launched my website very recently, I have already had 3 x submissions from external providers to run programs in their schools and community organisations! I knew it would go well, but this was next level.
I feel much more confident and professional with these things in place, not to mention more engagement on social media and through word of mouth.
It’s also given more time and space to focus on the delivery of support to the children and teens I work with, which is my priority.
The branding has really been the icing on the business cake!”
-Kylie Collins, Founder & Program Facilitator of Young Warrior Hearts