Raylee Rice
The Inner Strength Coach
Raylee was referred to me by a mutual client. From the first meeting I could tell Raylee was a dynamic force of nature who was deeply intuitive & made confident decisions. She had been a mind/body coach running women's retreats for many years, and was ready to seriously level-up her business in preparation for launching a series of online programs.
We crafted a deeply symbolic mandala-style logo incorporating some visual elements that resonated deeply with Raylee, her story & the way she approached her work. Raylee has since expanded her business & continues to shine bright!
Raylee’s brand design package included:
a custom symbolic logo plus submarks in multiple responsive layouts
a suite of extra graphics, brand pattern & background textures
colour palette
curated font selection
collection of royalty-free stock images to use for marketing
comprehensive visual branding guide.
Post-launch I also overhauled 3 of Raylee’s workbooks & designed a range of street & building signage for her newly renovated workspaces.