Intuitive brand design for holistic changemakers.

Hi there,
I’m Rosalind.

I’m an intuitive brand designer for passionate growth-driven business owners who want to feel clear, visible and transformed.

I can help you breathe new life into your work by elevating your visual brand profile, helping you attract quality clients and supporting you to run your business with more ease and alignment.

I love creating logos and visual brand experiences full of soul… using hand drawn elements, captivating symbolism and magnetic typography.

Black and white photo of Rosalind Smith, founder and brand designer at InkySpell

Are you dreaming of creating a brand for your soul-led business that not only looks beautiful but also resonates with your audience on a deeper level?

I guide self-employed women & mothers through the brand design process so they can start, grow, build & run their soul-led businesses in alignment with their own personal values & priorities. My grand vision is for every woman to have the freedom to design their own career.

As an experienced designer of more than 15 years, I understand that your brand is more than just a logo or colour scheme. It's a reflection of your values, vision, and the emotional connection you want to build with your customers. I take into consideration the entire ecosystem of your business.

I believe that the brand creation process should be a collaborative journey between you and I. We'll work closely to undercover your story, your dreams, and your aspirations, ensuring that your brand reflects your authentic self. My mission is to guide you in crafting a magnetic & meaningful brand identity with a holistic approach.

Together we’ll craft a unique visual identity that encapsulates the soul of your brand. Whether your business is asking for minimalistic elegance, vibrant creativity, or a timeless classic aesthetic, I’ll deliver a brand design that's true to your vision.

Things I can make for you…

  • … for emerging or established businesses. Together we’ll create a gorgeous new brand personality with a beautiful logo, stunning colour palette & clear typography system. Expand your brand personality with options for print media, pattern design, graphics & a curated stock photo collection. See the Inception, Evolution or Revolution packages here.

  • Gorgeous easy-to-use Squarespace websites that will bring your brand to life. I’m a Squarespace Circle Member, giving me access to extra tech support for all Squarespace features, peer advice & feedback, custom code blocks, ecommerce resources, plus the latest industry developments & best practices for web design.

  • Custom-made editable Canva templates & a content creation framework so you never have to start your Insta posts from scratch again.

  • You found your people, now talk to them! Lets create an email flow with templates & a downloadable freebie to get your email subscribers into superfans.

  • From business cards to training manuals, PDF checklists to quarterly journals. I’ve got you covered.