We design beautifully organised brands for small businesses.

We’re specialists in graphic design for small businesses in health, wellness, lifestyle and professional services, creating engaging brands that grow with you.

Brand, web, socials, print and more.

see our services

Our passion?

Clear, smart, strategic design that makes running your small business feel easy.

You’ve built something great. You’ve got the skills, the idea and the drive, but you’re struggling to turn it into a business that looks and feels professional.

Maybe you’ve already tried doing it yourself, spending hours tinkering with Canva or setting up a DIY website that never quite feels right. You open another template and lose your weekend, second-guess your choices and waste time you could be spending on your actual work.

What you really need is…

  • A clear path forward.

  • Guidance from a small, experienced, motivated team.

  • Someone to take your vague ideas and inspo scrapbook, make them look amazing, and get everything set up properly so you can start breathing again.

You don’t need to waste hours figuring it out alone or managing a complicated design process. You just want it done right, with less stress and more support, fixed prices, and an easy, transparent process.

That’s exactly what we do.

Smart design without the overwhelm.

  • Two women collaborating on a project, one pointing at sketches and notes on a whiteboard while the other holds a smartphone, in a bright room near a window.

    CLEAR DIRECTION

    We start with a Discovery Questionnaire and strategy session that locks in your goals, style and priorities. No guesswork or vague briefs. We make sure we’re on the same page from day one.

  • A person with painted nails is drawing or writing on a white piece of paper with a mechanical pencil, and there is another pen or pencil and a notebook nearby.

    EXPERT DESIGN

    During the Design Phase we build a visual system that fits your business, your clients and your future plans. You get pro-level custom design backed by 20 years of industry experience, not bland generic templates or trends that fade fast, and all our design work is AI-free.

  • A hand holding a pink-colored liquid in a wine glass against a countryside landscape with green fields and hills under a clear blue sky with a visible moon.

    SMOOTH DELIVERY

    The Launch Phase gives you everything you need to get rolling, neatly organised and ready to use. Files, guides, assets and support are all included, nothing is left for you to figure out alone. Your brand launches clean and stress free.

Clustering of green and red apples on a tree branch in an orchard

Fixed Price Packages

Evolve beyond the DIY design dramas to free up your time & energy.

Work with us to get clear visual systems and engaging professional design for your small business.

We offer fixed-price packages for custom branding, websites and social media.

You can also choose from our range of 1-1 consults & optional extras to grow your business: print media, packaging, publications, email marketing, environment design, tech & admin support, Canva training & more.

get all the info

Book a free 20min chat.

let's talk
A potted Monstera plant with large, split green leaves casting shadows on a white wall.
A circular black image with white text that reads 'BRAND ECOSYSTEM FOR MODERN ENTREPRENEURS // BLEND ECOSYSTEM SYSTEMS' around the edge.

Your brand is an ecosystem.

We go deeper than just a logo and some pretty pictures.

When someone lands on your website, you want them to feel a certain way.

Maybe it’s the confidence you have in your work, a feeling of safety knowing they’re in the right place, a sense of trust that you’re the right person to help fix their problem. These feelings become the magnet that makes them stick around & learn about what you have to offer.

Without an emotional connection, the prettiest-looking brand in the world will be useless because it lacks depth & substance.

We take all your internal chaos, the half-formed ideas, the big visions, the “I know what I want but I can’t quite explain it” feelings… and turn them into a brand system that looks incredible and works flawlessly.

Our holistic & intuitive design approach is centred around the fundamental interconnectedness of all things. We invest a lot of energy ensuring that all aspects of your brand are working together energetically, visually and technically

Person wearing a hat and white jacket taking a photo with a camera in a field of tall grass at sunset.

Ready to forge your own path?

You’re in the right place.

We love working with thoughtful, driven clients who are building businesses with purpose, who care deeply about the work they do and want to show up clearly, with credibility and intention.

Check out our portfolio of successful design projects.

portfolio

“The InkySpell brand design process is so much more than 'just a logo' – the intuitive approach Ros uses clearly works and it’s something I really connected with. I especially loved the use of the archetypes and natal chart. Ros supported me fully to work out how the authentic me reflects in my business and what the mission for my work is.

Since I launched my website very recently, I have already had 3 x submissions from external providers to run programs in their schools and community organisations! I knew it would go well, but this was next level."

Kind words from excellent people…

~Kylie Collins, Young Warrior Hearts

see this project
A promotional graphic for Kim Carolan's naturopathy and holistic healing services, featuring a sky background with clouds, a central logo with rainbow and star elements, and text indicating the client's brand launch and the business name.
Collage of four images featuring branding and workspace items for the Good Chat Project: a tan tote bag with logo and text, a social media post on a smartphone with logo and message, business cards with logo and contact information, and a workspace s
A woman with curly red hair smiling in sunlight, with a logo featuring the letters E, G, and N and a small plant sprout.
Forest background with sun rays shining through trees, overlayed with text and logo promoting Erin Barry-Cotter, energy medicine practitioner.
Brand board for Raylee Rice featuring logo, business cards, stationery, tote bag, and digital media mockups, with color palette of black, ocean, reef, seaglass, seafoam, and sand.
Logo for The Thriving Life with the tagline Nourish & Empower, featuring a flower and leaf design in orange and green, over a background of a person holding a fruit tart.
Branding and marketing materials for 'Young Warrior Hearts,' including business cards, a tote bag, a flyer, a website on a laptop and mobile phone, and a logo with the initials 'WWH.' The image also features a color palette with colors labeled as Con
Interior scene with a light-colored wooden wall, a white armchair with a navy blue pillow, a small wooden side table with a brown vase of purple flowers, a potted plant, and some stacked wood in the corner. The sunlight creates a warm glow on the wal
Silhouette of a woman with flowing hair, standing on a beach at sunset, with the ocean behind her. The image has a purple-pink sky and a peaceful atmosphere, with the text 'Guiding you home to yourself.' and the logo 'Wild & Sacred' in the center.
A person doing a yoga pose with their hands and feet on a mat, alongside a circular geometric logo with a flower design. Text reads 'Maitland Yoga Studio' and 'feel good · stress less'. Credit to @inkyspell.design at the bottom.
Three women practicing yoga or meditation outdoors at sunset amidst tall grass, with a calm and serene atmosphere
Shadow of a plant cast on a white door, with a minimalist white line art design of a teardrop shape and the words 'breath.body.balance' at the top and '@inkypell.design' at the bottom.
Woman resting in a field of flowers with "Elen Ways" text overlay and the @inkyspell.design handle.
Kundalini Yoga Newcastle promotional graphic with abstract design and text "Reconnecting mind-body-breath-spirit". Background shows a person in a yoga pose. Design by @inkyspell.design.
Logo for Melissa Warren, Reiki Master & Zoopharmacognosy, with a spiral and leaf design against a blurred natural background.
A blurred image of a child spinning, wearing a dress. Overlaid text reads "Three Hearts Movement & Play Therapy" with a stylized heart logo.
Defined Fitness logo with person lifting dumbbell, yellow overlay.

ideation

*

creation

*

transformation

*

ideation * creation * transformation *

Top view of a desk with a "Brain Dump" planner, coffee cup, scissors, paper clips, notebook, pen, and a wooden block. The planner has sections for tasks, calls, texts, emails, ideas, and decisions.
Person holding a magazine titled 'Inkspell' with a cover image of a stylish living room featuring a yellow couch and teal cabinet. The text mentions a 'Stock Image Guide' for brand photography.
If your brand feels out of sync with where your business is heading, that’s not a coincidence, it’s a signal. 🔥You’ve evolved. Your work’s evolved. But your visuals? They’re still stuck in a version of you that’s
Overwhelm thrives on overcomplication.
 When you’re spinning your wheels on the wrong details, you waste the very energy you need to grow. Business doesn’t have to feel this heavy. Strip it back. Focus on what matters. Let the rest stay
When your brand feels the same everywhere, people know they can rely on you. That consistency builds trust in a way design alone can’t. Responsive design creates a look and feel that is consistent across platforms but still aligned and familia

Insta

Feeling overwhelmed?

Not sure what to focus on next?

Our Brand Clarity Quiz will help.

take the quiz
A wall-mounted light fixture with a radiant glow, surrounded by several green wheat plants grow vertically in front of it.