Brand ecosystems for modern entrepreneurs.

Holistic systems

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Magnetic attraction

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Holistic systems >> Magnetic attraction //

You’re evolving…

Is your brand keeping up?

Your business is an extension of your energy, your expertise, and the transformation you offer. But if your branding and website feel outdated, disconnected, or hard to use, they could be holding you back.

I create intuitive, thoughtful brand identities and modern, high-functioning websites that reflect the depth of your work and magnetise your ideal clients, so you can show up with confidence, clarity, and ease.

Let’s craft a holistic brand system that magnetises your people.

Let’s be real…

Your brand is more than just a logo or a collection of pretty pictures.

It’s the energy people feel when they land on your website, the confidence you have when sharing your work, and the magnet that pulls in the right clients effortlessly.

I take all the chaos, the half-formed ideas, the big visions, the “I know what I want but I can’t quite explain it” feelings…and turn it into a brand system that looks incredible and works flawlessly.

Think clean typography, bold yet refined aesthetics, and an intuitive structure that feels effortless but is built with serious strategic insight.

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Dreamers, innovators & visionaries

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Dreamers, innovators & visionaries * * *

I solve problems through intuitive holistic design.

  • Does your brand look & feel outdated? No longer representing the way you work?

    It might be time for a rebrand. I’ll create a gorgeous new brand personality with a custom logo, stunning colour palette & clear typography system, plus stock imagery, a visual brand guide & social media launch… most importantly you’ll receive a magnetic & highly personalised brand ecosystem crafted by a seasoned pro.

    Perfect for emerging or established businesses… I’ve worked with many startups!

  • Feeling digital ether gathering dust? Or doesn’t yet exist?

    Without a functioning or visually appealing website, you’re probably losing clients. I create gorgeous easy-to-use Squarespace websites that will form the garden bed of your brand ecosystem. I’m a Squarespace Circle Gold Member giving me access to discounts, extra tech support for all Squarespace features, peer advice & feedback to better serve my clients, plus the latest industry developments & best practices for web design.

  • Stop wasting hours on Canva trying to cobble together something pretty just to post it on socials & hear crickets. I create personalised editable Canva templates & a content creation system so you never have to start your Insta posts from scratch again.

  • Let’s get your brand into the real world.

    I’ve got you covered from business cards to training manuals, product labels to custom tissue paper, PDF checklists to quarterly journals.

    I’ll also set you up with an email newsletter template, automations & a downloadable freebie to turn your email subscribers into superfans, and refine every touchpoint to create a high-level experience for your clients.

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Black and white photo of a smiling person with dark hair and hoop earrings.

Hi there,
I’m Rosalind.

I’m a brand & web designer, mother and creative strategist for visionary changemakers.

Bringing my 19yrs of experience as a working designer to each and every project, I combine deeply personalised strategy & intuition with a modern organic aesthetic to create magnetic brand personalities and digital ecosystems.

My mission is to support visionary changemakers who are ready to evolve their brands and  build sustainable growth through innovative, meaningful design.

Free 20min chat.

If we haven’t met before, I invite you to join me for a free 20min zoom or phone call. Let's see if we're a good fit to work together. If you’re in the Maitland area, maybe we could meet up for a cuppa in real life.

Calling all visionaries…

You’re in the right place.

I love working with clients who have a holistic, intentional mindset & want to make positive changes in the world, such as…

Holistic Coaches

Innovators & Thought Leaders

Professional Speakers

Wellness Retreat Leaders

Naturopaths, Herbalists & Nutritionists

Energy Medicine Practitioners

Massage & Breathwork Practitioners

Yoga Teachers

Menstrual & Feminine Health Educators

Emotional & Mental Health Therapists

Sustainable Wellness & Beauty Products

Ethical Property Developers

Creators & Artists.

InkySpell Brand & Web Design photo of still life with flowers in a vase of milk and fruit against a silk backdrop

“The InkySpell brand design process is so much more than 'just a logo' – the intuitive approach Ros uses clearly works and it’s something I really connected with. I especially loved the use of the archetypes and natal chart. Ros supported me fully to work out how the authentic me reflects in my business and what the mission for my work is."

"Since I launched my website very recently, I have already had 3 x submissions from external providers to run programs in their schools and community organisations! I knew it would go well, but this was next level."

~Kylie Collins, Founder & Facilitator at Young Warrior Hearts

ideation

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creation

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transformation

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ideation * creation * transformation *

A clipboard on a desk displaying a page with photos and the text 'My fave stock photo sites.' Surrounding items include a cotton flower, a plant, a computer mouse, and a cup of coffee or tea.

The latest on Insta…

~ SHIFT ~ Your brand transformation is more than just a visual upgrade… it’s an energetic shift that aligns you with your purpose. The 3 phases of Brand Transformation 1. Discovery. We start by diving deep into the heart of your brand.
~ REFLECTION ~ Does your brand feel as aligned as the work you do? Or does it feel a little off, not quite capturing the magic you bring to your clients? 🫶🏻 As heart-centred entrepreneurs, our businesses are more than just a way to make a living&h
~ WHY OH WHY ~ Should you hire an Intuitive Designer? Working with an intuitive brand designer means going beyond aesthetics to create a brand that feels like you at the deepest level. Instead of generic templates and surface-level design, we tap in