Brand & Web Design

For motivated solo-preneurs & small business founders

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When your branding and website truly reflect your vision, they become powerful tools that connect you to your highest potential.

By working with a professional design studio, you're investing in more than just attractive visuals… you’re creating a brand identity that genuinely represents who you are and what you stand for.

Picture a brand that clearly shares your story, and a website so thoughtfully crafted that it feels like a seamless extension of yourself, effortlessly attracting the right clients. The stress and confusion of trying to do it all yourself will give way to a smooth, collaborative process where your ideas come alive with purpose and clarity.

You’ll be freed from overwhelm, saving valuable time and mental energy.

What you gain is a cohesive, polished brand and online presence designed to support your business growth and increase your influence. This is about making room for your strengths to shine, so you can focus on what truly matters: growing your business, serving your clients, and leading the meaningful transformation only you can offer.

Ditch the DIY design dramas

and reclaim your days.

Green wheat stalks with sunlight casting shadows against a beige wall, with a small circular object above them.

Services

Choose from 3 fixed-price packages


Brand Design—$5,000
Web Design—$3,500
Brand & Web Design—$8,200

Plus a range of 1-1 consults & optional extras to grow your business.

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Book a free

20min chat.

let's talk
Black and white photo of a smiling person with dark hair and hoop earrings.
Black text spelling 'INCLUDE' arranged in a scattered pattern on a white background.

Meet the Founder

I’m Rosalind, a Brand & Web Designer with 19yrs industry experience.

I love to to support visionary changemakers & progressive entrepreneurs who are ready to evolve through innovative, meaningful design.

get to know me
A potted Monstera plant with large, split green leaves casting shadows on a white wall.

Your brand is an ecosystem.

Let’s go deeper than just a logo and some pretty pictures.

When someone lands on your website, you want them to feel a certain way.

Maybe it’s the confidence you have in your work, a feeling of safety knowing they’re in the right place, a sense of trust that you’re the right person to help fix their problem. These feelings become the magnet that makes them stick around & learn about what you have to offer.

Without an emotional connection, the prettiest-looking brand in the world will be useless because it lacks depth & substance.

We take all your internal chaos, the half-formed ideas, the big visions, the “I know what I want but I can’t quite explain it” feelings… and turn them into a brand system that looks incredible and works flawlessly.

Clean typography, bold yet refined aesthetics, and an intuitive structure that feels effortless but is built with serious strategic insight.

Our holistic & intuitive design approach is centred around the fundamental interconnectedness of all things. We invest a lot of energy ensuring that all aspects of your brand are working together energetically, visually and technically. Socials, web, email, lead magnet, paid offers, free resources, informational content and human connection all link together to create an energetic field that pulls in your ideal people.

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A person wearing a light-colored coat with their hand in their pocket, standing outdoors with a shadow of a branch with leaves cast on the coat, surrounded by trees with budding leaves.

Ready to forge your own path?

YOU’RE IN THE RIGHT PLACE.

We love working with thoughtful, driven clients who are building businesses with purpose, who care deeply about the work they do and want to show up clearly, with credibility and intention.

Whether you're rebranding something established or launching something new, we work best with those who value clarity and impact.

portfolio

“The InkySpell brand design process is so much more than 'just a logo' – the intuitive approach Ros uses clearly works and it’s something I really connected with. I especially loved the use of the archetypes and natal chart. Ros supported me fully to work out how the authentic me reflects in my business and what the mission for my work is.

Since I launched my website very recently, I have already had 3 x submissions from external providers to run programs in their schools and community organisations! I knew it would go well, but this was next level."

Kind words from excellent people…

~Kylie Collins, Young Warrior Hearts

see this project
A promotional graphic for Kim Carolan's naturopathy and holistic healing services, featuring a sky background with clouds, a central logo with rainbow and star elements, and text indicating the client's brand launch and the business name.
Collage of four images featuring branding and workspace items for the Good Chat Project: a tan tote bag with logo and text, a social media post on a smartphone with logo and message, business cards with logo and contact information, and a workspace s
A woman with curly red hair smiling in sunlight, with a logo featuring the letters E, G, and N and a small plant sprout.
Forest background with sun rays shining through trees, overlayed with text and logo promoting Erin Barry-Cotter, energy medicine practitioner.
Brand board for Raylee Rice featuring logo, business cards, stationery, tote bag, and digital media mockups, with color palette of black, ocean, reef, seaglass, seafoam, and sand.
Logo for The Thriving Life with the tagline Nourish & Empower, featuring a flower and leaf design in orange and green, over a background of a person holding a fruit tart.
Branding and marketing materials for 'Young Warrior Hearts,' including business cards, a tote bag, a flyer, a website on a laptop and mobile phone, and a logo with the initials 'WWH.' The image also features a color palette with colors labeled as Con
Interior scene with a light-colored wooden wall, a white armchair with a navy blue pillow, a small wooden side table with a brown vase of purple flowers, a potted plant, and some stacked wood in the corner. The sunlight creates a warm glow on the wal
Silhouette of a woman with flowing hair, standing on a beach at sunset, with the ocean behind her. The image has a purple-pink sky and a peaceful atmosphere, with the text 'Guiding you home to yourself.' and the logo 'Wild & Sacred' in the center.
A person doing a yoga pose with their hands and feet on a mat, alongside a circular geometric logo with a flower design. Text reads 'Maitland Yoga Studio' and 'feel good · stress less'. Credit to @inkyspell.design at the bottom.
Three women practicing yoga or meditation outdoors at sunset amidst tall grass, with a calm and serene atmosphere
Shadow of a plant cast on a white door, with a minimalist white line art design of a teardrop shape and the words 'breath.body.balance' at the top and '@inkypell.design' at the bottom.
Woman resting in a field of flowers with "Elen Ways" text overlay and the @inkyspell.design handle.
Kundalini Yoga Newcastle promotional graphic with abstract design and text "Reconnecting mind-body-breath-spirit". Background shows a person in a yoga pose. Design by @inkyspell.design.
Logo for Melissa Warren, Reiki Master & Zoopharmacognosy, with a spiral and leaf design against a blurred natural background.
A blurred image of a child spinning, wearing a dress. Overlaid text reads "Three Hearts Movement & Play Therapy" with a stylized heart logo.
Defined Fitness logo with person lifting dumbbell, yellow overlay.

ideation

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creation

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transformation

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ideation * creation * transformation *

Top view of a desk with a "Brain Dump" planner, coffee cup, scissors, paper clips, notebook, pen, and a wooden block. The planner has sections for tasks, calls, texts, emails, ideas, and decisions.
Person holding a magazine titled 'Inkspell' with a cover image of a stylish living room featuring a yellow couch and teal cabinet. The text mentions a 'Stock Image Guide' for brand photography.
If your brand feels out of sync with where your business is heading, that’s not a coincidence, it’s a signal. 🔥You’ve evolved. Your work’s evolved. But your visuals? They’re still stuck in a version of you that’s
Overwhelm thrives on overcomplication.
 When you’re spinning your wheels on the wrong details, you waste the very energy you need to grow. Business doesn’t have to feel this heavy. Strip it back. Focus on what matters. Let the rest stay
When your brand feels the same everywhere, people know they can rely on you. That consistency builds trust in a way design alone can’t. Responsive design creates a look and feel that is consistent across platforms but still aligned and familia

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